Wilcom today announces their new flagship product for the home embroidery market – Hatch Embroidery Software

It is the first home embroidery software solution sold exclusively online and designed by a team of professionals who have been at the forefront of developing industry leading commercial embroidery software for over 37 years.

Hatch Embroidery is specifically designed to suit the needs of the home embroiderer. It removes all the complexities and commercial elements of embroidery software and replaces them with a myriad of creative and artistic tools designed for the hobbyist.

Wilcom is delighted to announce a key reseller partnerships with trusted global partners Adorable Ideas led by industry stalwart John Deer in the USA, Echidna Sewing, a leading supplier of home embroidery machines, consumables and software in Australia as well as TexDesign, one of the most established embroidery experts and distributors in Germany. This allows them to broaden their position in this new home market.

“Wilcom is renowned for its powerful software which translates creative ideas into high quality embroidery. With Hatch we present these embroidery capabilities in a new way which makes it much more obvious what you can do, and how you do it. The result is incredibly powerful home embroidery software that doesn’t overwhelm you.” said Bill Wilson, Chief Product Officer, Wilcom International.

“Partnering with Hatch is a dream come true for Adorable Ideas. This is what the embroidery industry has been waiting for; an affordable, easy to use modular embroidery suite created by the world’s best. Being a loyal Wilcom user for over 25 years, Hatch has surpassed all my expectations for a program so reasonably priced!”, said John Deer, Director, Adorable Ideas.

"The release of the new Hatch Embroidery software is an exciting addition to our range" says Gary Walker, owner and founder of Echidna Sewing. "Wilcom have been a recognized leader in the commercial embroidery space for a long time and now with Hatch, home and small business embroiderers can access the features Wilcom are famous for at an affordable price and in an easy-to-use package. We’re so proud to partner with another successful Australian company; it’s great to see this amazing software being locally developed."