Published on Thursday, July 12, 2018
We absolutely love seeing our embroidery software put to hard work, and with 200-300 merchandise items machine embroidered a day, we can say EmbroideryStudio e4 Lettering with Kiosk was right on the ball. (Kiosk feature is automatically included in EmbroideryStudio e4 Designing or Decorating)
We chatted to Paul McNamee from Embroidery Training Ltd, the organisers of the embroidery booth at Wimbledon.
The original idea came from the merchandising department of the The All England Lawn Tennis Club (Championships) Limited. They wanted to trial on-site personalisation for the first time during the tournament. They already offered personalisation of their famous championship towels but only via online sales and done through a third party embroiderer.
My first visit to Wimbledon was back in November 2017, where we demonstrated the process of personalisation and to see if the space and time required was actually viable. This initial demo proved the point that it was indeed possible to turn around fast personalisation of both towels and caps while customers waited. The idea was to only offer a "while-you-wait" service as kiosk space for stock was at a premium.
After subsequent visits to discuss the layout of machines, PCs, consumables and also staff training, I was given the confirmation that personalisation would be part of the Wimbledon merchandising effort.
During the Championships, personalisation ran from 10.30am when the public first entered, up until 8pm every day. 7 staff (including myself) ran the kiosk. We had 3 HappyJapan HCS2-1201 machines, 2 of them set up to run towels, and one to run caps. The first week was the busiest with all 3 machines running mostly all day! We ran approximately 200-300 personalisations a day.
Interested in launching your own personalised embroidery kiosk? Contact your local Wilcom distributor now and have a chat about how EmbroideryStudio e4 can make this a reality.
EmbroideryStudio e4 makes the world's favourite digitizing software even better. It is the embroidery software choice for professional digitizers, custom embroidery shops, industry trainers and educators and apparel decorators, who are serious about commercial embroidery.
Did you enjoy this article? Please let us know in a comment below!
Author: Bernadett Csaszar
Categories: Wilcom Blog, General, News, Events
Tags: Lettering, EmbroideryStudio e4 Lettering, personalisation, kiosk, Wimbledon
7/13/2019 11:42 AM
I am in the process of creating a personalized embroidery kiosk and have just upgraded my Wilcom E2 to E4.2.I would appreciate any advice you can give to help me get the max out of my software