The Wilcom team is a committed bunch of people.

No matter where we’ve come from before joining Wilcom, we all become passionate about embroidery, even to the point of examining the stitch quality on our friend’s shirts!

Our head office is in Sydney Australia and our team is made up of people from many different cultures and backgrounds. People seem to stay a long time with Wilcom, while we get new blood every now and again, we also have many veterans who have been committed to Wilcom for 10 - 20 years and more!

People describe us like a family. We’re honest, open and work together. Anyone can bring forward a new idea, and we value creative thinking, persistence and good relationships. Our global team includes our staff, partners and resellers all over the world. The industry expertise and local knowledge our team brings means we can deliver products and services that suit different markets and needs.

Our organizational structure

Wilcom International is a privately held company with an independent board that provides governance, strategy guidance and financial oversight. An executive team, reporting to the board, manages the operational aspects of the business.

Wilcom Board

David Bell

David Bell

Wilcom Chairman and Independent Director

David is Principal of the Four Bells Group and a director and advisor to a number of companies specializing in the technology and financial markets sectors. His background is in the management and development of businesses in the technology sector, an area where David Bell has over 30 years direct business experience.




Denis Quaintance

Denis Quaintance

Managing Director

Denis is a senior advisor and associate of Four Bells. His extensive experience in IT comes from senior executive roles within US multi-national StorageTek, Powercorp Group and Axon Systems. More recently, as an Executive Director at Origin Capital, Denis specialised in technology sector mergers and acquisitions, as well as being on the Board of a fund investing in early stage technology companies.


Adrian Crouch

Adrian Crouch

Sales Director

Adrian is the Sales Director and has worked at Wilcom since 1993 in several roles including Finance and Operations. He has a deep understanding of the Wilcom business and its International sales organisation. Possessing strong commercial and financial skills, Adrian is able to deliver successful business outcomes for Wilcom and its partners.



Senior Executive

Vanja Keres

Vanja Keres

Chief Financial Officer

Vanja joined the Wilcom Accounting Team in October 1999. She was the Group Accountant before being appointed by the Board of Directors to the role of Group Financial Controller in March 2013, and then promoted to the role of Chief Financial Officer in October 2015. Vanja possesses strong leadership and management qualities and is a graduate from the University of NSW, where she completed her Masters of Commerce, majoring in Accounting.



Vanja Keres

Richard Wienburg

Global Marketing Manager

Richard has worked in the world of digital e-commerce and marketing for over 28 years, bringing a wealth of knowledge and experience to the Wilcom team. Having honed his experience in the forward thinking UK digital market, he found himself taking the lead when arriving in Australia. Having also had a background in web design, he has passion for the creative and has assembled an incredibly innovative and imaginative marketing team delivering stunning fresh branding.



Alex Baburin

Alex Baburin

Chief Technical Officer

Alex joined the Wilcom team in June 2018 and is responsible for the development, delivery and life-cycle management of the company’s products. He has extensive experience in the creation and management of high-technology hardware and software products for Honeywell, Siemens and Integrated Research. Having worked both in Australia and in Germany, his international experience adds great value to the team. Alex is also very passionate about creating amazing products for Wilcom's global customers.



Alex Baburin

Brenden Prazner

Chief Product Officer

Brenden started his career as an embroidery digitizer and screen print designer in the late 1990s. Later he joined Wilcom in the role of technical support and advanced through to product management, strategy and later marketing manager. He moved to DecoNetwork as the Product Marketing Manager and continued his passionate journey in the custom decorated goods industry. In 2018, Brenden returned to Wilcom as a Senior Product Manager, helping to take their suite of embroidery software services into the future.