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The Wilcom team is a committed bunch of people.

No matter where we’ve come from before joining Wilcom, we all become passionate about embroidery, even to the point of examining the stitch quality on our friend’s shirts!

Our head office is in Sydney Australia and our team is made up of people from many different cultures and backgrounds. People seem to stay a long time with Wilcom, while we get new blood every now and again, we also have many veterans who have been committed to Wilcom for 10 - 20 years and more!

People describe us like a family. We’re honest, open and work together. Anyone can bring forward a new idea, and we value creative thinking, persistence and good relationships.
Our global team includes our staff, partners and resellers all over the world. The industry expertise and local knowledge our team brings means we can deliver products and services that suit different markets and needs.

Our organizational structure

Wilcom is a privately held company with an independent board that provides governance, strategy guidance and financial oversight. An Executive team, reporting to the board, manages the operational aspects of the business.

Wilcom Board

David Bell

David Bell

Wilcom Chairman and Independent Director

David is Principal of the Four Bells Group and a director and advisor to a number of companies specializing in the technology and financial markets sectors. His background is in the management and development of businesses in the technology sector, an area where David Bell has over 30 years direct business experience.



Denis Quaintance

Denis Quaintance

Managing Director

Denis is a senior advisor and associate of Four Bells. His extensive experience in IT comes from senior executive roles within US multi-national StorageTek, Powercorp Group and Axon Systems. More recently, as an Executive Director at Origin Capital, Denis specialised in technology sector mergers and acquisitions, as well as being on the Board of a fund investing in early stage technology companies.



Bruce Lyman

Bruce Lyman

Non Executive Director

Bruce is a Principal at Fourbells Advisory. He has worked in government, the private sector and the not-for profit sector. He has strong and diverse experience working in foreign cultures, establishing new relationships and building projects from nothing. Commercial experience includes working in the banking sector in Europe, building and taking a small enterprise onto the ASX, redesigning and remodelling thirty year business models, and working to deliver against TQM (government) and ISO standards. He was worked in places as diverse as Pakistan, Yemen, China, Saudi Arabia and New Jersey. He has strong leadership skills and has successfully built, repaired and led teams through difficult and challenging circumstances. He has reported directly to Federal Government ministers, to shareholders (public accountability and scrutiny) and to donors, all of whom have demanded and received transparent and ethical delivery of plans and solutions.



Adrian Crouch

Adrian Crouch

Sales Director

Adrian is the Sales Director and has worked with Wilcom since 1993 in several roles including Finance and Operations. He has a deep understanding of the Wilcom business and its International sales organisation. Possessing strong commercial and financial skills Adrian is able to deliver successful business outcomes for Wilcom and its partners.



Senior Executive

Bill Wilson

Bill Wilson

Chief Product Officer

Bill is one of the original founders of Wilcom and has been with the organization since its inception over 30 years ago. With his engineering and development background, Bill has driven Wilcom’s world renowned stitch processing capabilities. His highly regarded knowledge of the commercial and home craft embroidery and design markets has meant that Wilcom products have been at the forefront of usability and technical capabilities in its selected markets.



Vanja Keres

Vanja Keres

Chief Financial Officer

Vanja joined the Wilcom Accounting Team in October 1999. She was the Group Accountant before being appointed by the Board of Directors to the role of Group Financial Controller in March 2013. Vanja possesses strong leadership and management qualities. Vanja is a graduate of University of NSW, where she completed her Masters of Commerce, majoring in Accounting.



Martin Slater

Martin Slater

Chief Technical Officer

Martin is the Chief Technical Officer at Wilcom. He has a long history of product development, project management and technical direction within the video game field prior to joining Wilcom. He has a passion for delivering high quality products to market and brings strong leadership and coordination skills to help Wilcom deliver excellence to its users.